Karthik S | beastoftraal.com

Trusting Google to bring us results, not to judge them on our behalf!

November 28, 2010 by Karthik S

Update (Nov. 29, 2010) 1. Good to see Jeff Jarvis echoing my thoughts. He says, in his blog, But I donâ??t think this was Googleâ??s failure (cue fan-boy accusations). The moral of the story should be that if you search Google for…

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PR 2.0 lessons from Lalit Modi’s prime time YouTube show

November 26, 2010 by Karthik S

The Holmes Report wrote about the PR personalities/firms helping Lalit Modi tell his side of his story – do note I’m not referring to any personal opinion on whether he is right or wrong; that is completely beyond the scope of this…

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Lalit Modi’s personal media network to his rescue?

November 25, 2010 by Karthik S

(Update added below) So Modi has decided to go straight to this audiences! Saw his tweets? “There are so many allegations and now itâ??s time to talk.” (Link) “Iâ??ve finally given a filmed interview. Wait and watch.” (Link) “Watch my interview on…

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Can complete strangers sell insurance effectively, just because their name and city is mentioned?

November 24, 2010 by Karthik S

You may have seen the latest update in ICICI Lombard’s ‘Click Clik’ campaign; I have. It started with just 2 kids in the billboard (and print ads). The kids, not in line for a driving license at least in the next 5+…

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Airtel, GAP, Tropicana…why so much noise?

November 23, 2010 by Karthik S

There’s a surprisingly lot of feedback and opinions on Airtel’s new logo change. Personally, I like the logo – it looks younger and trendier to me, compared to the simplistic one it replaces. But, given the number of people who have run…

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Kotak completes 25 years….just 25??

November 21, 2010 by Karthik S

No, I’m not referring to the number of years completed by Kotak Mahindra Bank….that IS mighty impressive. Today’s The Times of India’s false-front page ad has this milestone from Kotak. The back page talks of an interesting caption contest where people are…

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Unicef’s ‘Awaaz Do’ – I ‘Like’!

November 20, 2010 by Karthik S

Came across this banner ad. by Unicef in many pages online. I didn’t have audio on in my PC till I landed on the IMDb page for Scott Pilgrim vs. the World (it’s a banner ad on top – since it may…

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