Karthik S | beastoftraal.com

Wooing an employer online – Josh Chiles style!

December 13, 2010 by Karthik S

It’s been quite some time since I wrote about innovative job search techniques. My last posts on it included the following, Job search, version 3.0 – about a girl, Ankita Satija’s quest for jobs via Twitter. Making an online campaign of your…

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HDFC Bank #epicfail

December 12, 2010 by Karthik S

Updates – in the end! Imagine this scenario. You need something quite desperately. You find a shop that sells that product/service and enter it. You pick what you wanted and go to the billing counter, only to be told that they are…

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Curiosity never killed any cat

November 30, 2010 by Karthik S

There are 3 meanings in the dictionary, for the word ‘curious’. 1. eager to learn or know; inquisitive. 2. prying; meddlesome. 3. arousing or exciting speculation, interest, or attention through being inexplicable or highly unusual; odd; strange It is the first one…

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Playing to the gallery is only part of the overall plot

November 29, 2010 by Karthik S

It was strange that I came across 3 relevant articles on a particular topic I had earmarked for today’s post. First, an AdAge piece titled, ‘When It Comes to Facebook, Relevance May Be Redefined‘. The relevant point for this post? There’s increasing…

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Trusting Google to bring us results, not to judge them on our behalf!

November 28, 2010 by Karthik S

Update (Nov. 29, 2010) 1. Good to see Jeff Jarvis echoing my thoughts. He says, in his blog, But I donâ??t think this was Googleâ??s failure (cue fan-boy accusations). The moral of the story should be that if you search Google for…

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PR 2.0 lessons from Lalit Modi’s prime time YouTube show

November 26, 2010 by Karthik S

The Holmes Report wrote about the PR personalities/firms helping Lalit Modi tell his side of his story – do note I’m not referring to any personal opinion on whether he is right or wrong; that is completely beyond the scope of this…

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Lalit Modi’s personal media network to his rescue?

November 25, 2010 by Karthik S

(Update added below) So Modi has decided to go straight to this audiences! Saw his tweets? “There are so many allegations and now itâ??s time to talk.” (Link) “Iâ??ve finally given a filmed interview. Wait and watch.” (Link) “Watch my interview on…

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