Karthik S | beastoftraal.com

Radio Mirchi attempts an Old Spice-style Q&A session, but using audio, on Facebook

December 22, 2010 by Karthik S

After that phenomenal online buzz, it was strange that no Indian company/brand even tried doing a local version of the Old Spice campaign. But now, you have Radio Mirchi trying it, not on YouTube (like Old Spice), but on Facebook. Merely answering…

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Will Twitter ban @FlyKingfisher for the #7DayFunday campaign?

December 21, 2010 by Karthik S

Update – 23.12.2010: I had a l-o-n-g twiscussion with Krutika Ashar, who may or may not be connected with this campaign – she refused to answer that part till the end. But let that not stop me from sharing the discussion and…

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Social media RoI? What is the RoI of installing a new window in your organization?

December 20, 2010 by Karthik S

There was a tweet that went viral sometime back. I don’t recall it verbatim, but it was something about organizations not answering a phone ringing…and how it is the same as not answering queries online, on social media. It may be oversimplification,…

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India Social Summit 2010…some personal experiences

December 18, 2010 by Karthik S

Gaurav Mishra, who I had the dubious record of meeting for the first time at the Oberoi loo during the event, has already written a crisp post about 6 tweet-worthy tips from India Social Summit 2010. Read it here. And, I’m sure…

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An online community start-up idea – will this fly?

December 16, 2010 by Karthik S

Where do we create online communities around interests, these days? Facebook? Orkut? Yahoo Groups? Tumblr? Facebook and Orkut are social networking sites – you create your profile and then go on to connect with others on similar interests. Ideally. Yahoo Groups is…

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The holy grail of online influence vs. our current measurement limitations

December 15, 2010 by Karthik S

A new piece in Nieman Journalism Lab talks about influence and the networked nature of Twitter. It refers to a small experiment by the authors of the book ‘Connected: The Surprising Power of Our Social Networks & How They Shape Our Lives’…

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HCL Technologies’ employee tweetup – pathbreaking or contrived?

December 14, 2010 by Karthik S

I noticed HCL’s employee tweetup recently, thanks to an RT by Gautam Ghosh. The tweetup is planned for December 16th and is meant for all HCL employees in Noida. I gather that it may be planned in other Indian cities as well….

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