Karthik S | beastoftraal.com

How would you do an elevator pitch about social media to a cynic?

December 27, 2010 by Karthik S

I was in a mall, recently; shopping away to glory with family when I bumped into an old friend. He was with another friend and as is the norm, we were introduced. The other guy is a venture capitalist! We exchanged cards…

17 Comments

At what point does a tweet become a moral crusade?

December 24, 2010 by Karthik S

Why am I asking? Because of this. Anand Mahindra tweeted this, first. Just passed through Delhi T3 for the 1st time.Can’t believe there was criticism of long walks to gates.Get some exercise&Get a life! Fair enough – his personal opinion. I love…

3 Comments

IBM Daksh goes one step ahead of Aricent – great effort!

December 23, 2010 by Karthik S

Last month, I had written about Aricent attempting some social’ness in their recruitment advertising in Times of India’s Ascent. Yesterday, IBM went a step forward. The IBM Daksh recruitment ad yesterday had a separate segment for IBM Alumni, complete with a LinkedIn…

2 Comments

Radio Mirchi attempts an Old Spice-style Q&A session, but using audio, on Facebook

December 22, 2010 by Karthik S

After that phenomenal online buzz, it was strange that no Indian company/brand even tried doing a local version of the Old Spice campaign. But now, you have Radio Mirchi trying it, not on YouTube (like Old Spice), but on Facebook. Merely answering…

5 Comments

Will Twitter ban @FlyKingfisher for the #7DayFunday campaign?

December 21, 2010 by Karthik S

Update – 23.12.2010: I had a l-o-n-g twiscussion with Krutika Ashar, who may or may not be connected with this campaign – she refused to answer that part till the end. But let that not stop me from sharing the discussion and…

10 Comments

Social media RoI? What is the RoI of installing a new window in your organization?

December 20, 2010 by Karthik S

There was a tweet that went viral sometime back. I don’t recall it verbatim, but it was something about organizations not answering a phone ringing…and how it is the same as not answering queries online, on social media. It may be oversimplification,…

6 Comments

India Social Summit 2010…some personal experiences

December 18, 2010 by Karthik S

Gaurav Mishra, who I had the dubious record of meeting for the first time at the Oberoi loo during the event, has already written a crisp post about 6 tweet-worthy tips from India Social Summit 2010. Read it here. And, I’m sure…

3 Comments