Karthik S | beastoftraal.com

Spam and the art of social media engagement

January 3, 2011 by Karthik S

I recently accumulated a lot of flak for a post about a Kingfisher Airlines Twitter campaign which explicitly asked people to spam. Some of the spammers alleged that they weren’t spamming at all and some spammees took offense that I assumed they…

9 Comments

Online buzz and its impact on a film’s box office performance

December 29, 2010 by Karthik S

I had this nice little twat (that’s not a Twitter Spat – it is a Twitter Chat!) about outrage against bad films (subjective, I know), with Vijayeta (@sacredinsanity). In hindsight, I realize she was referring to outrage generally, while I was talking…

4 Comments

A browser-based, interactive anime film – groundbreaking!

December 28, 2010 by Karthik S

‘Attraction’ is arguably the first browser-based interactive anime film. It has been created for the French ministry of health, INPES, by DDB Paris, to promote the dangers of smoking. It’s a 10 minute interactive film that is groundbreaking at many levels, the…

No comment

How would you do an elevator pitch about social media to a cynic?

December 27, 2010 by Karthik S

I was in a mall, recently; shopping away to glory with family when I bumped into an old friend. He was with another friend and as is the norm, we were introduced. The other guy is a venture capitalist! We exchanged cards…

17 Comments

At what point does a tweet become a moral crusade?

December 24, 2010 by Karthik S

Why am I asking? Because of this. Anand Mahindra tweeted this, first. Just passed through Delhi T3 for the 1st time.Can’t believe there was criticism of long walks to gates.Get some exercise&Get a life! Fair enough – his personal opinion. I love…

3 Comments

IBM Daksh goes one step ahead of Aricent – great effort!

December 23, 2010 by Karthik S

Last month, I had written about Aricent attempting some social’ness in their recruitment advertising in Times of India’s Ascent. Yesterday, IBM went a step forward. The IBM Daksh recruitment ad yesterday had a separate segment for IBM Alumni, complete with a LinkedIn…

2 Comments

beastoftraal.com

Author: Karthik S

Top 10 posts on beastoftraal.com in 2010 – Bye 2010

Online buzz and its impact on a film’s box office performance

A browser-based, interactive anime film – groundbreaking!

At what point does a tweet become a moral crusade?

IBM Daksh goes one step ahead of Aricent – great effort!