Karthik S | beastoftraal.com

I believe

January 4, 2011 by Karthik S

As someone who has grown up in India, all through…I have rarely come across people who use that phrase. I have heard people saying ‘I think’ or ‘I feel’, instead. It was a US-returned former colleague who I noticed using ‘I believe’…

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Spam and the art of social media engagement

January 3, 2011 by Karthik S

I recently accumulated a lot of flak for a post about a Kingfisher Airlines Twitter campaign which explicitly asked people to spam. Some of the spammers alleged that they weren’t spamming at all and some spammees took offense that I assumed they…

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Online buzz and its impact on a film’s box office performance

December 29, 2010 by Karthik S

I had this nice little twat (that’s not a Twitter Spat – it is a Twitter Chat!) about outrage against bad films (subjective, I know), with Vijayeta (@sacredinsanity). In hindsight, I realize she was referring to outrage generally, while I was talking…

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A browser-based, interactive anime film – groundbreaking!

December 28, 2010 by Karthik S

‘Attraction’ is arguably the first browser-based interactive anime film. It has been created for the French ministry of health, INPES, by DDB Paris, to promote the dangers of smoking. It’s a 10 minute interactive film that is groundbreaking at many levels, the…

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How would you do an elevator pitch about social media to a cynic?

December 27, 2010 by Karthik S

I was in a mall, recently; shopping away to glory with family when I bumped into an old friend. He was with another friend and as is the norm, we were introduced. The other guy is a venture capitalist! We exchanged cards…

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At what point does a tweet become a moral crusade?

December 24, 2010 by Karthik S

Why am I asking? Because of this. Anand Mahindra tweeted this, first. Just passed through Delhi T3 for the 1st time.Can’t believe there was criticism of long walks to gates.Get some exercise&Get a life! Fair enough – his personal opinion. I love…

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Author: Karthik S

I believe

Top 10 posts on beastoftraal.com in 2010 – Bye 2010

Online buzz and its impact on a film’s box office performance

A browser-based, interactive anime film – groundbreaking!

At what point does a tweet become a moral crusade?