Karthik S | beastoftraal.com

The angst of an online content creator

January 12, 2011 by Karthik S

Imagine! You are a movie director. You make a movie…and you think it is a brilliant film. You plan the release date 60 days from now and your movie is ready. What would you do to ensure that people know about the…

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Collaborative feedback session…Edelman style!

January 11, 2011 by Karthik S

I just finished a fantastic session with a group of Edelman employees in Delhi and David Brain, Edelman’s new APAC CEO. Fantastic…because of the way it was structured and handled, operationally. Being the pioneers in all-things-digital (ahem…!), we did it digitally, online….

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Employees as social media stars – the mini-scoble effect

January 10, 2011 by Karthik S

I was in a family gathering last week…the one where the extended family arrives, mostly from Chennai (Madras!) and we all indulge in small talk about happening eating joints in India; advertising, marketing and PR updates (considering most of the family is…

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Opine – provocation – abuse…repeat.

January 7, 2011 by Karthik S

That is a conversation on twitter between a celebrity, Ranvir Shorey and another tweeter. Ranvir may be a celebrity or not depending on how many films of his you’ve seen and how much you like him. And I’m not here to pass…

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Quora’s quorum

January 6, 2011 by Karthik S

I have been fiddling with Quora for just under a week, thanks to a generous invite by @manuscrypts. In the week since I joined, I have started seeing a sudden and dramatic increase in the number of people talking about Quora. Suddenly…

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The elusive art of accumulating social currency

January 5, 2011 by Karthik S

Why do you think blogs never took off in India in a big way? Why did it make it big in the US, even though its death bells are being rung now, quite prematurely? Is it because Indians don’t have opinions to…

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I believe

January 4, 2011 by Karthik S

As someone who has grown up in India, all through…I have rarely come across people who use that phrase. I have heard people saying ‘I think’ or ‘I feel’, instead. It was a US-returned former colleague who I noticed using ‘I believe’…

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