Karthik S | beastoftraal.com

The nuts and bolts of social media engagement

January 17, 2011 by Karthik S

One of the sentences that I always use in a social media pitch with a new/prospective client is, ‘Social media engagement is not rocket science’. And I go on to explain why so, and why they still need an agency if it…

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A different perspective on online influence mining

January 14, 2011 by Karthik S

I have written about online influence earlier. Today, I stumbled on a post by Shonali (On influence in public relations and social media) on this topic where she refers to 3 specific points, it’s not how many people or who you know…

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The Ashok Lalla model for community building

January 13, 2011 by Karthik S

What is the Ashok Lalla model, you ask? If you didn’t know, Ashok Lalla is the President – Digital, Euro RSCG. I have been following his tweets for quite some time and noticed that he started a new LinkedIn Group, back in…

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The angst of an online content creator

January 12, 2011 by Karthik S

Imagine! You are a movie director. You make a movie…and you think it is a brilliant film. You plan the release date 60 days from now and your movie is ready. What would you do to ensure that people know about the…

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Collaborative feedback session…Edelman style!

January 11, 2011 by Karthik S

I just finished a fantastic session with a group of Edelman employees in Delhi and David Brain, Edelman’s new APAC CEO. Fantastic…because of the way it was structured and handled, operationally. Being the pioneers in all-things-digital (ahem…!), we did it digitally, online….

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Employees as social media stars – the mini-scoble effect

January 10, 2011 by Karthik S

I was in a family gathering last week…the one where the extended family arrives, mostly from Chennai (Madras!) and we all indulge in small talk about happening eating joints in India; advertising, marketing and PR updates (considering most of the family is…

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Opine – provocation – abuse…repeat.

January 7, 2011 by Karthik S

That is a conversation on twitter between a celebrity, Ranvir Shorey and another tweeter. Ranvir may be a celebrity or not depending on how many films of his you’ve seen and how much you like him. And I’m not here to pass…

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