Karthik S | beastoftraal.com

Should brand responses on social media be real-time? You have a choice!

January 21, 2011 by Karthik S

A couple of days back, I recall seeing a rant on Twitter. Completely normal, you’d say…Twitter seems like the Rant Headquarters of the world, anyway. But this was interesting enough to notice and blog about. It had a guy tweeting (not the…

9 Comments

Like, Unlike, Comment and….Blush? Tanishq asks you to!

January 20, 2011 by Karthik S

I stumbled on this interesting effort by Tanishq from a tweet by @manuscrypts. It does sound interesting – interesting enough for me to put my male’ness aside and get into blush territory. So, what does it do? You start with the instructions,…

2 Comments

The seemingly seamier side of social media

January 19, 2011 by Karthik S

Ever read a Facebook status update (or a Tweet) that you did not agree with? Saw something online that made you mad? Found something offensive online? Bad language? Cuss words? Half-baked perspective? Ignorant rant? I suppose you get the drift, but the…

1 Comment

PR within the family!

January 18, 2011 by Karthik S

Last evening, I was trying to get my 7 year old son for his evening bath. Like most 7 year olds, his priorities were elsewhere – on his Nerf gun…on the paper planes he has made…basically on everything else besides a bawling…

3 Comments

The nuts and bolts of social media engagement

January 17, 2011 by Karthik S

One of the sentences that I always use in a social media pitch with a new/prospective client is, ‘Social media engagement is not rocket science’. And I go on to explain why so, and why they still need an agency if it…

1 Comment

A different perspective on online influence mining

January 14, 2011 by Karthik S

I have written about online influence earlier. Today, I stumbled on a post by Shonali (On influence in public relations and social media) on this topic where she refers to 3 specific points, it’s not how many people or who you know…

No comment

The Ashok Lalla model for community building

January 13, 2011 by Karthik S

What is the Ashok Lalla model, you ask? If you didn’t know, Ashok Lalla is the President – Digital, Euro RSCG. I have been following his tweets for quite some time and noticed that he started a new LinkedIn Group, back in…

No comment