Karthik S | beastoftraal.com

Echo chamber, echo chamber on the net, who is the fairest of them all yet?

January 27, 2011 by Karthik S

Ok, I agree that my version of that line is sad, but you do get the drift, huh? Long before social media happened, our echo chamber size was small too, much like everything in physical life, dictated by geography. So, we at…

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Of apps, mobile OS and a lot of mobile marketing hype

January 25, 2011 by Karthik S

Yesterday was my wife’s birthday. I wanted to buy her a new mobile phone; her Nokia 5800 was functional, but felt terribly slow. In front of my BlackBerry and the new iPod Touch we bought recently. Now, I’m still not a touch-phone…

8 Comments

The bane of poor language – corporate/marketing communication vs the Facebook page

January 24, 2011 by Karthik S

I recently joined a music label’s Facebook page, thanks to them premiering the music of an eagerly expected film. It is a wonderful strategy – no two ways about it. However, as a user of that page, here are some observations. How…

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Should brand responses on social media be real-time? You have a choice!

January 21, 2011 by Karthik S

A couple of days back, I recall seeing a rant on Twitter. Completely normal, you’d say…Twitter seems like the Rant Headquarters of the world, anyway. But this was interesting enough to notice and blog about. It had a guy tweeting (not the…

9 Comments

Like, Unlike, Comment and….Blush? Tanishq asks you to!

January 20, 2011 by Karthik S

I stumbled on this interesting effort by Tanishq from a tweet by @manuscrypts. It does sound interesting – interesting enough for me to put my male’ness aside and get into blush territory. So, what does it do? You start with the instructions,…

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The seemingly seamier side of social media

January 19, 2011 by Karthik S

Ever read a Facebook status update (or a Tweet) that you did not agree with? Saw something online that made you mad? Found something offensive online? Bad language? Cuss words? Half-baked perspective? Ignorant rant? I suppose you get the drift, but the…

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PR within the family!

January 18, 2011 by Karthik S

Last evening, I was trying to get my 7 year old son for his evening bath. Like most 7 year olds, his priorities were elsewhere – on his Nerf gun…on the paper planes he has made…basically on everything else besides a bawling…

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