Karthik S | beastoftraal.com

The bane of poor language – corporate/marketing communication vs the Facebook page

January 24, 2011 by Karthik S

I recently joined a music label’s Facebook page, thanks to them premiering the music of an eagerly expected film. It is a wonderful strategy – no two ways about it. However, as a user of that page, here are some observations. How…

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Should brand responses on social media be real-time? You have a choice!

January 21, 2011 by Karthik S

A couple of days back, I recall seeing a rant on Twitter. Completely normal, you’d say…Twitter seems like the Rant Headquarters of the world, anyway. But this was interesting enough to notice and blog about. It had a guy tweeting (not the…

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Like, Unlike, Comment and….Blush? Tanishq asks you to!

January 20, 2011 by Karthik S

I stumbled on this interesting effort by Tanishq from a tweet by @manuscrypts. It does sound interesting – interesting enough for me to put my male’ness aside and get into blush territory. So, what does it do? You start with the instructions,…

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The seemingly seamier side of social media

January 19, 2011 by Karthik S

Ever read a Facebook status update (or a Tweet) that you did not agree with? Saw something online that made you mad? Found something offensive online? Bad language? Cuss words? Half-baked perspective? Ignorant rant? I suppose you get the drift, but the…

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PR within the family!

January 18, 2011 by Karthik S

Last evening, I was trying to get my 7 year old son for his evening bath. Like most 7 year olds, his priorities were elsewhere – on his Nerf gun…on the paper planes he has made…basically on everything else besides a bawling…

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The nuts and bolts of social media engagement

January 17, 2011 by Karthik S

One of the sentences that I always use in a social media pitch with a new/prospective client is, ‘Social media engagement is not rocket science’. And I go on to explain why so, and why they still need an agency if it…

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A different perspective on online influence mining

January 14, 2011 by Karthik S

I have written about online influence earlier. Today, I stumbled on a post by Shonali (On influence in public relations and social media) on this topic where she refers to 3 specific points, it’s not how many people or who you know…

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