Karthik S | beastoftraal.com

ET Money’s 6-language same-day campaign

September 10, 2018 by Karthik S

Thank you for this effort & intent, ET Money – your brand team + your agency! Yes, let me point out that the Kochi edition doesn’t have a Malayalam version (it oddly has the Hindi version. This is rather surprising since Malayalees…

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The fascinating journey of soya chunks into India, via Gandhi, USAID, Methodist Church & Soya Production and Research Association!

August 28, 2018 by Karthik S

We had a side dish made of soya chunks last night. As vegetarians, we started with assuming that we may not like soya chunks (many years ago), given the association with soya chunks’ texture to chicken/meat, but have warmed up to it…

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Who needs the reminder “Ye Sadak Kisi Ke Baap Ki Nahi Hai”?

August 16, 2018 by Karthik S

I really like the 3 new ads by Ministry of Road Transport and Highways, featuring Akshay Kumar, and directed by R.Balki (and produced by Helios Media). The use of the common phrase ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ and turning it…

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Regular customer

July 25, 2018 by Karthik S

After an initial week of struggle and occasional no-show, we have comfortably settled down with Doodhwala for our daily milk supply. Given our Bengaluru-outskirts disadvantage, there are not too many options for daily delivery of milk, and finding a consistent and predictable…

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Simply put

July 13, 2018 by Karthik S

This is a remarkable observation from Dan. The reference is about Salvador’s Dali’s famous painting (the one on top). There’s a term “ELI5” (Explain Like I’m 5) that was made popular via Reddit where two people attempt to explain difficult concepts to…

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Online vs. Offline of brand-sponsored freebies

June 25, 2018 by Karthik S

Yet another freebie with our regular purchase. The kids were intrigued by the idea. They tried it with lukewarm water, and Virat Kohli was mildly visible, much to their delight. The whole thing reminded me of hoax messages in the adult world…

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Civic sense by public-shaming, courtesy Virat Kohli

June 17, 2018 by Karthik S

A recap, before I begin. Virat Kohli posted—on Twitter and Instagram—a brief video of his wife, Anushka Sharma, telling someone off for throwing garbage from the car window, on the road (car windows rolled down, with Virat’s phone video pointed first at…

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