I have a feeling Nike is taking this way too far. This is negative framing against the brand, at their own cost. Perhaps moving significantly away from where they started, with the original Kaepernick ad. Context: This is a follow-up print ad….

Thank you for this effort & intent, ET Money – your brand team + your agency! Yes, let me point out that the Kochi edition doesn’t have a Malayalam version (it oddly has the Hindi version. This is rather surprising since Malayalees…