Back in August, when I stumbled on a promoted tweet from Reliance Mutual Funds, I quite liked the fact that they connected the occasion (at that time, Raksha Bandhan) *and* their product together in a way that made sense. Their new series…

World Heart Day is on September 29. Recalled this absolutely gross poster by British Heart Foundation for the 2006 World Heart Day, created by The Design Group. It is disgusting, arresting, and evokes a visceral reaction in viewers. Amidst advertising that uses…

I was very, very surprised by this ad/video for Huawei P Smart+ smartphone. The video is by the creative agency Jung von Matt/Next Alster. It is very interesting for the way it goes progressively more worrying, with the surprising and responsible twist…

‘4G Beginner’? ‘4G Fan’? ‘4G Guru’? ‘4G Khiladi’? Has 4G become something that people cared for by name, so specifically, and took it so seriously, beyond remaining merely the underlying technology? Or, is Airtel keen on making it something that people cared…