Karthik S | beastoftraal.com

Red Label Kumbh film’s kudos and can of worms

March 7, 2019 by Karthik S

UPDATE: March 8, 2019: As I had anticipated, the trouble has moved to mainstream media too. Here’s The Economic Times, on the issue, today. ORIGINAL POST: The Red Label film with Kumbh as the backdrop that I had shared last weekend on…

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Billboard love

March 6, 2019 by Karthik S

For Valentine’s Day, most newspapers have a couple of pages of ‘Classifieds’ where people can pay and get their lovey-dovey messages printed in a newspaper. I assume online publications may be doing the same, but for free, since sharing something online is…

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How’s the josh, KPMG?

March 5, 2019 by Karthik S

I first noticed the odd-looking KPMG ad in the Indian Express on January 28, 2019. It was really odd for a B2B company to advertise in print like this, and that too with such odd imagery – employees with face-paint, a headline…

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Anand Mahindra’s Twitter masterclass

March 4, 2019 by Karthik S

This is the essence of why Anand Mahindra is so very good on Twitter. Let me list the specific reasons why. 1. Anand talks about a lot of things on his chosen (and only) social media platform – Twitter. The Mahindra brand…

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Blur!

March 1, 2019 by Karthik S

Early in February, Microsoft launched a feature to Skype () that they already had in . It’s a fantastic, practical use of AI (Artificial Intelligence) where, with a simple click, you can blur the background and have you as the focal point…

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Longest!

February 28, 2019 by Karthik S

I came across an utterly gimmicky—and mildly funny, to be honest—attempt by Old Spice in creating he world’s longest commercial (aka advertisement), last week. The context was good – “the commercial can last as long as the all-new scent for men that…

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When product managers and brand managers get over enthusiastic

February 27, 2019 by Karthik S

In 2018, RedBus launched a new feature that sent users a message on Whatsapp. It asked them if they’d like to chat with the complete strangers they are traveling on the same bus with. It seems like a harmless, ‘social’ idea till…

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