Karthik S | beastoftraal.com

Your next car through 2-day delivery on Amazon Prime?

April 5, 2019April 5, 2019 by Karthik S

While handling the mandate of an automobile brand a few years ago, in one of my agency stints, I recall suggesting to launch the pre-booking and test-drive booking of an upcoming model via Flipkart or Amazon. It had never been done before…

No comment

The intriguing case of the missing IPL anthem

April 4, 2019April 4, 2019 by Karthik S

I really liked Star Sports’ 2018 IPL anthem, by Ogilvy. It used the famous song from Naya Daur, “Yeh Desh Hai Veer Jawanon Ka” (music by O.P. Nayyar). It was recreated by Rajiv V Bhalla and sung by Sidharth Basrur. What is…

No comment

The Voltas Beko ad. where the mom lies to the shop-keeper!

April 3, 2019April 4, 2019 by Karthik S

This is a rather surprising piece of communication from Voltas Beko. I missed it when it was launched first late last year (though I remember seeing the full-page, front-page ads in The Times of India and the chatter around the ‘tested by…

No comment

The AC stabilizer and the 3rd phase of e-commerce in India

April 2, 2019April 2, 2019 by Karthik S

Our air conditioner’s stabilizer conked off recently. When I got the local electrician to check why the a/c wasn’t working, he figured that it was the stabilizer and that we need to change it. I asked him if he could get a…

No comment

12 months after renouncing full-time employment

April 1, 2019April 1, 2019 by Karthik S

One year without full-time employment! Wow! The first year to not live based on the city’s rhythms of when one should wake up, drive to work, go to gym etc. I get to choose when I want to do them. The first…

No comment

Lessons in personal branding from a window cleaner!

March 29, 2019March 29, 2019 by Karthik S

Liam Wildish is my hero! Who Liam Wildish, you ask? Liam is a 21-year-old from Retford, Nottinghamshire. He runs a window cleaning business called . One way he promotes his services to win new business is to go around cleaning road/street signs…

No comment

When the entire Tata Sky Head Office in Mumbai hummed a Telugu film song at 3pm

March 28, 2019March 28, 2019 by Karthik S

That headline is an exaggeration/creative liberty… to make a point. Read on, for the point 🙂 Tata Sky’s official handle on Twitter makes for an interesting note. At the surface, the handle and its activities seem normal enough. Tons and tons of…

No comment