Karthik S | beastoftraal.com

Puma’s new augmented reality shoe. Yes, you need to buy it in the real world.

April 18, 2019 by Karthik S

When I heard that Puma is launching an Augmented Reality (AR) shoe, I was adequately intrigued. Will the AR shoe exist inside our phone screen while we run around barefoot? That’d be a phenomenal sale for Puma which can finally do away…

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Can a for-profit company have CSR in its DNA, legally?

April 17, 2019 by Karthik S

There’s a lot of action from brands on corporate social responsibility (CSR) because evolved consumers are increasingly rewarding brands that are more vocal when it comes to topical themes like sustainability, and a better understanding of the eco-system in which they operate….

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International Justice Mission’s The Deep Place, and our own leap of faith

April 16, 2019 by Karthik S

‘The Deep Place’ is a film directed by Lindsay Branham and Andrew Michael Ellis, produced by Novo Films and for client International Justice Mission (IJM). I had no clue of IJM’s existence, but now I cannot get it out of my mind……

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How much can we forget? How much can we not learn, letting machines do the task?

April 15, 2019 by Karthik S

Many years ago, ‘phone directory’ signified a big, printed book full of numbers arranged alphabetically. Now, it is just a feature in our smartphones where you search. We used to remember phone numbers in our head. Now, I remember, at best, 2…

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Apple at work, the round pizza box and a missed opportunity

April 12, 2019 by Karthik S

The new ‘Apple at Work’ film makes for an interesting watch for more than one reason. The obvious reason is why this film was put together in the first place – to showcase the range of office‘ish work you can perform on…

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A South film star as a brand’s face for a campaign in Uttar Pradesh?

April 11, 2019 by Karthik S

This ad by Frooti is from March 26, 2019. From the Bengaluru edition of The Times of India. It features Alia Bhatt, a Hindi star, known nationally, and with her is not Frooti’s ‘North Indian’ brand face, Varun Dhawan. Giving her company…

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Do you know Li Taixi, the founder of an Indian unicorn?

April 10, 2019 by Karthik S

Li Xiao Long? Bruce Lee!Cheng Long. Jackie Chan!Li Lianjie. Jet Li! Ma Yun? Jack Ma! (Alibaba)Ma Huateng? Pony Ma! (Tencent) Chinese artists and CEOs choose an easier-to-pronounce (for people outside China) name to ensure they are pronounced and remembered better. Now, for…

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