Karthik S | beastoftraal.com

“I consent to watch this advertisement in exchange of…”

May 1, 2019 by Karthik S

I’m a big fan of Hitesh Raj Bhagat’s Sunday ET mobile game recommendations (last page of Sunday ET). I like most of the games he has recommended even though I’m not a regular gamer – I like trying them out briefly, marvel…

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“Try not to hear this”

April 30, 2019 by Karthik S

There’s a new print campaign by Coca-Cola (by the agency David) that uses a concept called Synesthesia. Synesthesia is a perceptual phenomenon in which the stimulation of one sensory perception leads to an involuntary experience of a second sensory perception. For instance,…

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“Ladies and Gentlemen, the no-smoking sign has been turned off. If you want to smoke, you may do so now.”

April 29, 2019 by Karthik S

This is a scene from the 1986 Hindi film Naam, directed by Mahesh Bhatt. It stars Sanjay Dutt, Kumar Gaurav and Nutan, among others. If you cringed while and after watching this brief scene, I know exactly why. If you did not…

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What’s in a GIF? A powerful, creative idea!

April 26, 2019 by Karthik S

How do you pronounce GIF? As JIF? Or GIF, with the ‘Gi’ from Give? While that question rages on, what is your understanding of a GIF? Currently, because of the way they are used on social media, they have stopped being an…

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Har ad film mein Stag! —Allen Solly

April 25, 2019 by Karthik S

Update – August 21, 2019: Earlier:May 2018: “” March 2019: “” April 2019: “” Now:August 2019: “” The same guy (male model) and the same stag. Notice how the stag instigates the man to pick up a sledge… and once he reaches…

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Brother Dominic 1976 vs. Brother Dominic 2016

April 24, 2019 by Karthik S

The 1976 Xerox TVC for their 9200 copiers is iconic and very famous, since its Superbowl launch. The ad, called ‘Bother Dominic’ (or Monks) was a clever spin on ‘spreading religious manuscripts’ and using the copier to do the trick, fast! ‘It’s…

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Thank you Rasna Honey Vita and Netmeds, for making minor progress

April 23, 2019 by Karthik S

I’m really glad to announce that we have made some progress in regional language representation in national-level print advertising in India! Minor progress, but progress worth noting! Let me demonstrate the progress with 2 recent national-level print advertising campaigns, by Rasna’s Honey…

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