I really liked Star Sports’ 2018 IPL anthem, by Ogilvy. It used the famous song from Naya Daur, “Yeh Desh Hai Veer Jawanon Ka” (music by O.P. Nayyar). It was recreated by Rajiv V Bhalla and sung by Sidharth Basrur. What is…

Our air conditioner’s stabilizer conked off recently. When I got the local electrician to check why the a/c wasn’t working, he figured that it was the stabilizer and that we need to change it. I asked him if he could get a…

One year without full-time employment! Wow! The first year to not live based on the city’s rhythms of when one should wake up, drive to work, go to gym etc. I get to choose when I want to do them. The first…

One persistent thread I refer to in my workshops on personal branding is the decline of appointment-based content consumption vs. on-demand content consumption (and how it affects content consumption in general and how we, as individuals, can take advantage of this evolution…