I saw this advertisement on TV (which is a surprise because I watch TV so rarely). And, despite the obvious MRF logo, I thought it was an ad for Ford Endeavour! Despite the agency’s desperate attempts to not show the brand of…

Cadbury Bournvita seems to be on an offline activation spree. I shared a video from them (on LinkedIn) that they had shared on March 14th, called ‘The Exam Collection’. As I had mentioned, it was clearly and way-too-obviously gimmicky, but well-intentioned with…

There are a few people on LinkedIn who have added ‘Chowkidar’ before their names. Not as many as you’d find on Twitter and Facebook; about 100+, from what I noticed, and possibly growing. They are obviously responding to Narendra Modi’s call to…

Years ago, when I was a little boy, growing up in Srirangam (Trichy, Tamil Nadu), I used to wait for the soan papdi wala. He used to have a small’ish bell-jar on his cycle’s carrier. Besides the fact that it was the…