The new Volkswagen ad is truly path-breaking. It actually starts by referring to the ! This is the first time Volkswagen has owned up to its wrong-doing, but without really apologizing! There are 2 ways to consider this narrative. The good: The…

The new Ford Endeavour ad that premiered yesterday during the India vs. South Africa match made me sit up immediately. Watch the ad here: First, it took me back to Mahindra Verito’s 2011 campaign featuring Jimmy Shergill. Called ‘Verito Man’, the ads…

During Facebook’s F8 earlier in May, Ronald Mallet, a researcher at Facebook Reality Labs, showed how Facebook is approaching avatars. Now, avatars have already been explored to the hilt in science fiction, and more recently in Ready Player One. What Facebook is…

Early last week, I got a message on Whatsapp from a friend, Karan. He asked me to view an ad on YouTube because the music that plays towards the end was, according to him, near identical to the jingle used in the…