Renault Italy wanted to sell 100 limited edition Captur Tokyo edition SUVs. For some reason, they wanted to sell these 100 to ‘younger’ audiences (they perhaps have the data on why they were bent on selling it to this audience; it looks…

What’s common between Asian Paints Royale Health Shield, Crompton Anti Bacterial Bulb, Tropicana, Quaker Oats, Eureka Forbes Water Purifier, Kent Water Purifier, Dettol Skincare soap and Odomos? All of them have been ‘endorsed’ by the Indian Medical Association (IMA, a national voluntary…

Last week, my daughter (she’s 8) came to me and said, ‘I want to make a video where I teach how to floss (dance). Could you put it up online? I want to see how many Likes I get!’. Back when we…