Dettol launched a new range of bath soap and handwash recently, called ‘Dettol Co-Created with Moms’. Yes, quite a mouthful 🙂 The ads (by McCann) were on air during the India vs. Pakistan match too. It looked remarkably non-Dettol’ish and significantly more…

Renault Italy wanted to sell 100 limited edition Captur Tokyo edition SUVs. For some reason, they wanted to sell these 100 to ‘younger’ audiences (they perhaps have the data on why they were bent on selling it to this audience; it looks…

What’s common between Asian Paints Royale Health Shield, Crompton Anti Bacterial Bulb, Tropicana, Quaker Oats, Eureka Forbes Water Purifier, Kent Water Purifier, Dettol Skincare soap and Odomos? All of them have been ‘endorsed’ by the Indian Medical Association (IMA, a national voluntary…