What’s common between Asian Paints Royale Health Shield, Crompton Anti Bacterial Bulb, Tropicana, Quaker Oats, Eureka Forbes Water Purifier, Kent Water Purifier, Dettol Skincare soap and Odomos? All of them have been ‘endorsed’ by the Indian Medical Association (IMA, a national voluntary…

Last week, my daughter (she’s 8) came to me and said, ‘I want to make a video where I teach how to floss (dance). Could you put it up online? I want to see how many Likes I get!’. Back when we…

The new Volkswagen ad is truly path-breaking. It actually starts by referring to the ! This is the first time Volkswagen has owned up to its wrong-doing, but without really apologizing! There are 2 ways to consider this narrative. The good: The…