AB InBev’s Brahma Beer (nothing to with the 4-faced Indian God) had recently come up with an idea called ‘Pay-per-beer’. Turns out that like pay-per-view, something not very popular in India yet, Brahma, in association with the Brazilian pay channel Globosat, added…

I first noticed that interesting Magicbricks ad in The Times of India Bangalore on July 14th. It had a man, named Ankur Suman, praising Magicbricks. No big deal, but his praise was framed, in the ad’s design, to make it look like…

I still remember the first pair of branded sneakers I got. It was from , which I recall being that generation of Indians’ Nike, Reebok and Adidas combined. I believe Action was the first sports shoes brand in India and this ad,…

Back in the 90s, when I was doing my UG in Salem, there used to be a Channel V program called Simply South, with Suchitra Pillai as the VJ. It was perhaps the only ‘national’ program on TV at that time that…

Last week, I spoke (part of my book promotion) at a gathering of (predominantly) women entrepreneurs on behalf of , a platform that empowers women with information on career, entrepreneurship, parenting, health, social issues and personal finances. The event was organized at…