Cadbury Dairy Milk’s latest campaign, for Friendship Day (4th August), is incredibly clever. The crux of the campaign is to flood the troller with purple hearts (till the trolling stops, as per the ad), but that’s not what makes it clever. Why…

Long before Patanjali went ballistic on all other brands operating out of India for not using Indian ingredients, there were quite a few brands that were ‘Indian’ even as per Patanjali’s definition and were producing really good products with Indian ingredients. Dabur…

This was originally published in . Personal branding is not equal to boasting ‘Personal branding’ is generally assumed to be a dicey topic. Many equate it with ‘boasting’. This perhaps stems from the Bhagavad Gita which has the famous line, “Karmanye Vadhikaraste…

Note: IndiGo HAS NOT launched any subscription package. That is a hypothetical point, made in the context of Uber’s new monthly pass subscription package in the US. Read on! Uber’s new subscription model, but only in some cities in US, as a…

So it looks like everyone is listening to us! That is, except the people that we really want to listen to us 🙂 This line of news reminded me of our earlier paranoia when email was new and fresh. We were told…