I was watching something on TV along with my daughter when the Ariel washing powder ad appeared. It features Chefs Sanjeev Kapoor and Damodaran, and played in Hindi. At one point, Sanjeev Kapoor asks, ‘Who can remove these tough stains? Popular powder?…

Tide started this, . They paid NFL players and commentators to casually insert a Tide mention while they are speaking with the fellow team members or the audiences! Imagine hearing Virat Kohli and Dhoni chatting near the stumps and Kohli suddenly says,…

There’s always a first time for everything in life and my first book’s first book launch was on Tuesday, in Gurgaon. And I was both thankful and happy that I was able to share the stage with Aditya Ghosh on this occasion….