Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Author: Karthik S

Karthik S

RAW Pressery’s full almonds

RAW Pressery’s full almonds

August 19, 2019August 19, 2019 by Karthik S

I stumbled on RAW Pressery’s Almond Milk at a Star Bazaar near home recently. Now, I have no specific interest in almond milk but do know (registered in the back of my mind) about the range they have – unsweetened almond milk,…

No comment
Continue Reading
Are you a Renaissance Man/Woman?

Are you a Renaissance Man/Woman?

August 16, 2019August 16, 2019 by Karthik S

Someone recently referred to me as ‘Renaissance man’ on email, while introducing me to someone else. I knew about the famous ‘Vitruvian man’ visual by Leonardo da Vinci, but had no clue about the actual meaning of that phrase and had to…

No comment
Continue Reading
A YouTube hack with interactive marketing potential

A YouTube hack with interactive marketing potential

August 15, 2019August 15, 2019 by Karthik S

I have always wondered how it would be to be a DJ 🙂 Particularly when I see a DJ at a turntable in a pub/restaurant. In that context, this is an interesting idea by BBDO New York, for their client Bacardi. The…

No comment
Continue Reading
Uber’s UPI payment option is a perplexing UX decision

Uber’s UPI payment option is a perplexing UX decision

August 14, 2019August 14, 2019 by Karthik S

I have gone through a long journey with my payments to Uber. I started with a credit card, then joined Paytm specifically for being able to use it on Uber, and have now moved using UPI-based payments on Uber. I dropped out…

No comment
Continue Reading
When Ariel candidly admits that a rival is ‘popular’

When Ariel candidly admits that a rival is ‘popular’

August 13, 2019August 13, 2019 by Karthik S

I was watching something on TV along with my daughter when the Ariel washing powder ad appeared. It features Chefs Sanjeev Kapoor and Damodaran, and played in Hindi. At one point, Sanjeev Kapoor asks, ‘Who can remove these tough stains? Popular powder?…

No comment
Continue Reading
Advertisers, to people: ‘Fooled ya!’

Advertisers, to people: ‘Fooled ya!’

August 12, 2019August 12, 2019 by Karthik S

Tide started this, . They paid NFL players and commentators to casually insert a Tide mention while they are speaking with the fellow team members or the audiences! Imagine hearing Virat Kohli and Dhoni chatting near the stumps and Kohli suddenly says,…

No comment
Continue Reading
The nudge against public urination

The nudge against public urination

August 9, 2019August 9, 2019 by Karthik S

If you thought public urination is a big problem only in India, you’re mistaken. Apparently, it is a big enough problem even in Paris, France! SNCF (Société Nationale des Chemins de Fer français), France’s national state-owned railway company found this to be…

No comment
Continue Reading

Posts pagination

Prev 1 … 110 111 112 … 235 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes