Karthik S | beastoftraal.com

Zoya Kavach – smart integration of video and audio!

August 27, 2019 by Karthik S

You may have read the news about a mobile number being shown on screen in a film, and the hapless owner of that number being inundated with calls from complete strangers. Now, why do people bother calling a number they have no…

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Unpopular opinion on the new Fevicol film

August 26, 2019 by Karthik S

Fevicol’s new film is meant to commemorate 60 years of the brand in India. Let me start with the good. It is heartbreakingly beautifully made. The film’s U-shaped script is brilliant – starts with the sofa’s early days, moves to the latest…

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Smartphone-based augmented reality showcase

August 23, 2019 by Karthik S

Firstborn, a design and innovation agency has created the “Expedition Two70” experience for the Royal Caribbean, supposedly an augmented reality first-ever, a fully immersive AR built to function on a ship. It seems that traditional AR methods are designed for stable ground,…

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A classic nudge by Coimbatore-based RHR

August 22, 2019 by Karthik S

This is from a Coimbatore-based restaurant called RHR. I visit Coimbatore often; stupendously good drive from Bengaluru. Will definitely visit this restaurant the next time. The message they have displayed, for their customers, is a classic nudge that would make Richard Thaler…

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Raksha Bandhan gender benders

August 21, 2019 by Karthik S

Last Thursday was a big opportunity for brands and agencies to showcase their creativity because 2 big occasions fell on the same day – Independence Day and Raksha Bandhan. The former is decidedly pan-Indian, and the latter, while being predominantly ‘North Indian’,…

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If a Class 11 student can use LinkedIn purposefully, what’s your excuse?

August 20, 2019 by Karthik S

UPDATE: October 19, 2020: Another example – 10-year-old Vinusha from Chennai, on LinkedIn! ORIGINAL POST: I have written extensively in my book about prudent and purposeful use of social media. And in my mind, the target audience of the book is working…

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RAW Pressery’s full almonds

August 19, 2019 by Karthik S

I stumbled on RAW Pressery’s Almond Milk at a Star Bazaar near home recently. Now, I have no specific interest in almond milk but do know (registered in the back of my mind) about the range they have – unsweetened almond milk,…

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