Karthik S | beastoftraal.com

Smartphone-based augmented reality showcase

August 23, 2019 by Karthik S

Firstborn, a design and innovation agency has created the “Expedition Two70” experience for the Royal Caribbean, supposedly an augmented reality first-ever, a fully immersive AR built to function on a ship. It seems that traditional AR methods are designed for stable ground,…

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A classic nudge by Coimbatore-based RHR

August 22, 2019 by Karthik S

This is from a Coimbatore-based restaurant called RHR. I visit Coimbatore often; stupendously good drive from Bengaluru. Will definitely visit this restaurant the next time. The message they have displayed, for their customers, is a classic nudge that would make Richard Thaler…

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Raksha Bandhan gender benders

August 21, 2019 by Karthik S

Last Thursday was a big opportunity for brands and agencies to showcase their creativity because 2 big occasions fell on the same day – Independence Day and Raksha Bandhan. The former is decidedly pan-Indian, and the latter, while being predominantly ‘North Indian’,…

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If a Class 11 student can use LinkedIn purposefully, what’s your excuse?

August 20, 2019 by Karthik S

UPDATE: October 19, 2020: Another example – 10-year-old Vinusha from Chennai, on LinkedIn! ORIGINAL POST: I have written extensively in my book about prudent and purposeful use of social media. And in my mind, the target audience of the book is working…

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RAW Pressery’s full almonds

August 19, 2019 by Karthik S

I stumbled on RAW Pressery’s Almond Milk at a Star Bazaar near home recently. Now, I have no specific interest in almond milk but do know (registered in the back of my mind) about the range they have – unsweetened almond milk,…

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Are you a Renaissance Man/Woman?

August 16, 2019 by Karthik S

Someone recently referred to me as ‘Renaissance man’ on email, while introducing me to someone else. I knew about the famous ‘Vitruvian man’ visual by Leonardo da Vinci, but had no clue about the actual meaning of that phrase and had to…

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A YouTube hack with interactive marketing potential

August 15, 2019 by Karthik S

I have always wondered how it would be to be a DJ 🙂 Particularly when I see a DJ at a turntable in a pub/restaurant. In that context, this is an interesting idea by BBDO New York, for their client Bacardi. The…

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