I wrote earlier about Amul’s foray into the biscuits segment . This post is from the perspective of a normal consumer/user. After trying at a lot of nearby shops and online stores (out of stock in my regular – BigBasket), I finally…

Allen Solly Woman’s new campaign called #OwnYourShape was launched on August 23rd. I looked at the URL click numbers through the bitly link they had added across multiple platforms, particularly on YouTube, Facebook and Instagram, the 3 major platforms. Here are the…

[ A lot more context on this theme: ] Magicbricks’ new national campaign (featuring Ayushmann Khurrana and Kriti Sanon) was launched with a multi-city print advertisement on August 26, 2019. Here’s the 2nd phase (follow-up), today. This is from The Times of…

Fevicol’s new film is meant to commemorate 60 years of the brand in India. Let me start with the good. It is heartbreakingly beautifully made. The film’s U-shaped script is brilliant – starts with the sofa’s early days, moves to the latest…