This new packaging idea by KitKat in Japan is as adorable as it is intelligent! Nestlé Japan is moving from plastic packaging to paper packaging in Japan. But, instead of simply changing the material, they have also added an extra bit of…

As far as world-uniting ideas go, the Swatch Time remains my favorite. It’s audacious, but with a practical utility value that could potentially appeal to the entire world. Back in 1998, the Swiss watch company Swatch proposed a new way to approach…

I had written about 2 interesting brands last year. A Canadian device skin brand called dbrand that oozes abrasive attitude on social media (particularly Twitter) and stays on-character. See: A brandless brand that’s literally called ‘Brandless’. See: Here’s a combination of both…