Karthik S | beastoftraal.com

Har ek social media influencer zaroori hota hai

September 12, 2019 by Karthik S

I follow Surendhar on Twitter for his South Indian films related updates. Occasionally, he also started tweeting a lot about Airtel. The first one I noticed was on November 2, 2018. This one: I thought that looked unusual. It sounds like a…

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Yeh Bullet meri jaan

September 11, 2019 by Karthik S

Royal Enfield has launched a new campaign for Bullet, called #MyBullet. There are 3 films were developed by Royal Enfield’s in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications. All 3 films are directed by Aloke Shetty. I…

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A ‘sure to succeed’ idea from ‘Kitto Katsu’ Japan

September 10, 2019 by Karthik S

This new packaging idea by KitKat in Japan is as adorable as it is intelligent! Nestlé Japan is moving from plastic packaging to paper packaging in Japan. But, instead of simply changing the material, they have also added an extra bit of…

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Rise of the silver generation

September 9, 2019 by Karthik S

Back in July, I had written about . Here are 2 instances of the silver generation in print ads, from recent times. Both these ads stood out for me and called for attention during my morning newspaper reading session. The Royale Township…

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My brief tryst with facilities management, thanks to a CII event

September 7, 2019 by Karthik S

I was invited to moderate a panel for the CII-conducted conference on new-age facility management. The event was titled, ‘New age facility management enabling business outcomes’! Now, I honestly have no clue about the facility management function at all. I have been…

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Here comes the moon…

September 6, 2019 by Karthik S

Note: Today is Chandrayaan-2’s moon landing! Of the many brands that used the 50th anniversary of moon landing recently (from whatever I noticed), 2 efforts really stood out for me. One was from Google that had a Google Doodle (fully expected), and…

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A programmatic print ad, courtesy QR code!

September 5, 2019 by Karthik S

Back in 2010, I noticed a QR code in a Ford Figo print ad and wondered what it leads to. See: Today, The Economic Times Mumbai edition has a front-page ad by ITC Hotels that also has a QR code with the…

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