Karthik S | beastoftraal.com

A programmatic print ad, courtesy QR code!

September 5, 2019September 5, 2019 by Karthik S

Back in 2010, I noticed a QR code in a Ford Figo print ad and wondered what it leads to. See: Today, The Economic Times Mumbai edition has a front-page ad by ITC Hotels that also has a QR code with the…

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Ideas that unite the world

September 4, 2019September 4, 2019 by Karthik S

As far as world-uniting ideas go, the Swatch Time remains my favorite. It’s audacious, but with a practical utility value that could potentially appeal to the entire world. Back in 1998, the Swiss watch company Swatch proposed a new way to approach…

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No Name, but exudes phenomenal attitude!

September 3, 2019August 16, 2021 by Karthik S

I had written about 2 interesting brands last year. A Canadian device skin brand called dbrand that oozes abrasive attitude on social media (particularly Twitter) and stays on-character. See: A brandless brand that’s literally called ‘Brandless’. See: Here’s a combination of both…

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Amul Vs. all of India’s ‘butter cookies’ – a consumer’s perspective

September 2, 2019September 2, 2019 by Karthik S

I wrote earlier about Amul’s foray into the biscuits segment . This post is from the perspective of a normal consumer/user. After trying at a lot of nearby shops and online stores (out of stock in my regular – BigBasket), I finally…

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Allen Solly’s TVC reused as a digital video asset – can it be made to ‘work’ harder?

August 31, 2019August 31, 2019 by Karthik S

Allen Solly Woman’s new campaign called #OwnYourShape was launched on August 23rd. I looked at the URL click numbers through the bitly link they had added across multiple platforms, particularly on YouTube, Facebook and Instagram, the 3 major platforms. Here are the…

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The Smartphone Swiss Army Knife

August 30, 2019October 5, 2019 by Karthik S

There used to be many products that served us for a very long time, very well. Now, one single device—the smartphone—has made them redundant! For example, take the torch. I do have one at home but haven’t used it in many months/years….

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Is Magicbricks scared of Tamil Nadu?

August 29, 2019August 29, 2019 by Karthik S

[ A lot more context on this theme: ] Magicbricks’ new national campaign (featuring Ayushmann Khurrana and Kriti Sanon) was launched with a multi-city print advertisement on August 26, 2019. Here’s the 2nd phase (follow-up), today. This is from The Times of…

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