Some interesting results this time! The most glaring one is the reduction in internet users, though JuxtConsult seems to be going ga-ga over other criteria to show that there is indeed a growth (‘daily users’). The sample size for the study, though decently adequate, is still a moot point.
- â??Allâ?? internet users down at 47 million (39 million urban, 8 million rural)
- Drop of 6% from last year (lapse of around 3 mn occasional users)
- Just 10% growth in â??regularâ?? users base*, reaching 38.5 mn (33 mn urban)
- +3.5 mn regular â??urbanâ?? users over last year, +0.4 mn regular â??ruralâ?? users
- 28% growth in â??dailyâ?? internet users (+7 mn in last 1 year to reach 32 mn)
- Office continues to be the place from where internet is accessed the most (68% at â??multipleâ?? access point level)
- Most new broadband connections are â??replacementâ?? connections
- Still only 4 mn internet users access it through mobile phones
- Only 13% of existing internet users prefer to read in English
- More importantly only 20 mn Indians (<2% of all) prefer to read in English
- 4 out of 5 online Indian are in the â??primeâ?? of their life (19-35 years)
- 3 out of 4 of them belong to the â??consumingâ?? and â??aspiringâ?? class (almost half of them belong to SEC â??Aâ?? and â??Bâ??)
- Half of all Internet users are employed
- Their average monthly family income is 3.2 times the national average
- 3 out of 4 of them come from the non-metro towns and nearby villages
- 91% of all regular online Indians â??shopâ?? online (search or buy)
- 20% have also bought online in last 1 year, i.e., â??activeâ?? online buyers base of 7.5 million
- 74% of travel buyers have bought train tickets, 34% air tickets
- Credit card is the most popular mode of online payment at 50%
- Less than 1 in 5 â??non-buyingâ?? online shoppers cite â??fear of misuse of credit cardâ?? as a reason for not buying online
For the complete topline results check this out. The report is available for purchase too – details in the last slide.