Dense commentary on social media, PR, marketing, advertising and branding.
When I watched the 4 ads that are part of Canon’s new Indian ad campaign titled, ‘Some Things are Best Left to Canon’, I could genuinely feel for the legendary camera brand. Here are the 4 ads – watch these first, before…
Back in my agency days, I clearly recall an interaction with a young planner because my jaw dropped to the ground. We were discussing a client’s brief and within the context of sharing an idea for that client, I referred to Enid…
Most brands talk of a ‘content strategy’ besides other forms of marketing and communications (including advertising), but very few truly go all the way sticking to their strategy. A couple of brands like Zomato, Dunzo, and Swiggy, among others, have successfully cracked…
With the possibilities offered by AI, it was eventual that the advertising industry was going to have fun with it. Think of the most basic AI use case: to replicate someone’s voice to say anything (based on your input). Even better, make…
“In a way, ‘tea’ is also a kind of social network through which we make so many connections and relationships and end up calling them ‘friendship’ or ‘love’. We make these connections so effortlessly, like ‘Ok, let’s meet for tea sometimes’, or…
These days, when I scroll through my timeline on LinkedIn, it almost feels like every second post has a selfie (or a photograph where they are just posing for the camera)! In most cases, the photo has nothing whatsoever to do with…
Tanishq’s new ad for the sub-brand Rivaah is the kind that makes me cheer loudly with a ‘Bravo, Tanishq!’. The agency behind the ad is Lowe Lintas. Here’s the ad: Why ‘Bravo!’? Consider the backdrop. In October 2020, Tanishq was literally hounded,…