Dense commentary on social media, PR, marketing, advertising and branding.
Beyond filmy superheroes (we have more than enough of those), we, as a society, usually brand those who go above and beyond their call of duty as ‘heroes’. Police, Doctors, Nurses become heroes as long as we are not blaming them for…
UPDATE 1: CultFit founders write an open letter to employees to ‘set the record straight’ – on . UPDATE 2: Airbnb too announced massive layoffs recently – 25% of its workforce! The company’s CEO, and it clearly looks like he, and his…
Given how badly the airline industry is impacted, airline brands have been desperately trying to engage their ex-users. Some of it is utterly corny and pointless… and makes it obvious that they are trying too hard. Some ideas that are beyond airline…
These days, under lockdown, I have extra responsibility at home. When the milk packets arrive, I dutifully remove my FitBit first, with the same flair of a cinema hero removing his wristwatch before indulging in a ‘fistfight’ with the villains, and take…
Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…
Ariel launched its first Share The Load film back in 2015. The framing was from the perspective of 2 elderly women completely oblivious to the fact that in their own home, the woman, though earning more than the man, is seen doing…
We humans use the timer for everything these days. To wake up. To remind us things to do during a day. To alert us that your silent prayer time is over. To remind us about meetings that are now through video conferencing….