Dense commentary on social media, PR, marketing, advertising and branding.
Some time ago, I had the opportunity to meet the India head of a sports and casual apparel/footwear brand. They wanted to know more about my corporate workshop on personal branding for CXOs/senior leaders, and had reached out to me. We fixed…
I had written about decision-makers and decision influencers recently. In most B2B communication, the decision-makers are C-level executives, so the brands that sell to the organization frame their communication to suit the needs of that C-level executive. For instance, while I was…
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…
First, there was print media. It had stuff that we should know, things that informed us. Then they started having ads in them, to support the printing and salary costs, since the cover price alone wasn’t enough to cover them. At some…
Levi’s is going through a rough patch now because of the pandemic. But it has a legendary brand created and nurtured in the past. One agency was behind many of these ads that created this legend – BBH (many of these were…
A couple of outdoor displays that I was really impressed by, recently. The first one is from Seoul, South Korea. The COEX convention center in the Gangnam-gu area of Seoul is seen as Korea’s Times Square. In March 2018, worked with CJ…
Schools are trying various methods of conducting tests when there is no physical school. Like my kids’ school sent a Google Forms (inside Classroom) based test that they are supposed to complete by a specific amount of time, with their video on….