Dense commentary on social media, PR, marketing, advertising and branding.
Can ads be thoroughly watchable and yet have terribly poor brand connect? Of course, they can. But why would someone make ads like that is a very different topic. Here are 2 recent ads that had me completely engaged and when they…
A cloud kitchen (also called dark kitchens, ghost kitchens, or virtual restaurants) is a delivery-only food service operation that does not offer a dine-in facility. They let users order via their own website, or their own mobile app, through the phone, or…
Twitter has been testing ‘prompts’ for assorted things recently. In 2020, they were testing 2 kinds of prompts. The first was article prompts. If you attempt to retweet a tweet that has an article, Twitter would prompt you asking you if you…
I used to be a member of a small lending library called ‘A to Z’ in Saibaba Colony in Coimbatore, while in school in the 90s. The owner used to observe the kind of books I pick and make contextual recommendations on…
Before I prepare for a corporate personal branding workshop (usually for the CXO/management team, or a select set of employees), I seek inputs from some of the participants so that I take into account the participants’ most pressing concerns or worries or…
Part 2 of this post: A lot has been written about . A related situation we are facing today is with the COVID-19 vaccine. The BIG difference: lack of time to conceive and launch a concerted campaign. Ideally, the conception should have…
Porter Novelli is one of the world’s largest PR firms and belongs to the Omnicom Group. In November 2020, they announced, in response to a query from The New Yorker that, “Porter Novelli is committed to regularly assessing evolving issues, the science…