Dense commentary on social media, PR, marketing, advertising and branding.
The mattress category has witnessed tremendous action in recent times, mainly because of the many D2C brands that have made a beeline for it, following the US model. But beyond the usual litany of product features and benefits, how can a mattress…
I had written about a brand that generously swore and was generally abrasive on Twitter, back in 2018. That brand continues to be exactly the way it was and it’s a total riot! It is so unusual to see a brand stay…
I don’t recall Ather or Hero Electric launching their electric scooters/bikes with live streaming fanfare, but both Revolt and Ola have quite a few things in common. Both have well-known founders – Rahul ‘Micromax’ Sharma and Bhavish Aggarwal. Both companies are primarily…
When I wrote a note on deepfakes last year, I was merely looking at it from the perspective of disinformation. But, besides perpetuating disinformation (and misinformation), it is heading in a really interesting direction that is not so bad (though still questionable)…
A recent ad for Airtel Nigeria, by the agency Noah’s Ark (Nigeria), made me ponder quite a bit. When I saw the ad for the first time, I loved the idea and thought that it was a fantastic way to showcase how…
One of the most sweeping changes due to the pandemic is the situation around remote working (for the kinds of work that can be performed remotely, that is). Consider this background: several large companies have tried remote work and have famously canceled/banned…
There is one crucial element of social media that is worth remembering constantly, but most people don’t particularly remember or bother about it. Hold on to that thought – I’ll come back to it. Before social media platforms entered our lives—which would…