Dense commentary on social media, PR, marketing, advertising and branding.
The price of petrol in India in the first half of January 2022 was about Rs. 95-100 depending on which state you were in. The price of petrol in India in the first half of April 2022 was about Rs. 110-115. And…
To be honest, I’m not big on gaming; have never been. I have owned a couple of gaming devices, right from the hand-held single-game tiny brick of a gadget bought from Trichy’s Burma Bazaar way back in the 1980s to the Atari…
Back in March 2021, I wrote about an advertising trend that has a lead character meet his/her future self, in service of making a point about a specific product or service being sold. I had listed 5 ads that use the very…
Let me describe an ad film to you. A young girl. Her digital data is being auctioned. Her medical history, search data, location data, her contacts, everything is being auctioned. A group of buyers bids for the data excitedly even as the…
That Apple sells privacy as a significant product is already well-known. The company started positioning privacy as a distinct advantage in 2019 and has made a series of ads through their agency, TBWA\Media Arts Lab. I have written about 2 such ads…
An important fixture in newspaper advertisements that only advertising industry professionals know about and appreciate is the dealer panel. This is usually a horizontal section at the bottom of the ad that lists the dealers of the product being advertised above, with…
No matter what kind of brand it is these days—B2C or B2C—one critical element in their content strategy is ‘topical days’! ‘Seize the day’ (Carpe diem) has a very different meaning for social media content teams and agencies 🙂 It means they…