Dense commentary on social media, PR, marketing, advertising and branding.
How do you manage to remember the birthdays of your friends these days? I still remember having a diary to make notes of birthdays, anniversaries, and other important dates so that I can buy greeting cards and send them. This was, obviously,…
So, after the Burnol episode early this year, Ola’s Bhavish Aggarwal is at it again, with veteran automobile industry journalist Hormazd Sorabjee. The last time, the issue was Bhavish’s nudge-wink hint about an electric car. This time? Hormazd’s Ola S1 Pro did…
Shorter version on audio: YouTube: Spotify: Full post: Havells kickstarted the ‘Hawa Badlegi’ series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the ‘hawa badlegi’ phrase as a pun that addresses the industry…
The price of petrol in India in the first half of January 2022 was about Rs. 95-100 depending on which state you were in. The price of petrol in India in the first half of April 2022 was about Rs. 110-115. And…
To be honest, I’m not big on gaming; have never been. I have owned a couple of gaming devices, right from the hand-held single-game tiny brick of a gadget bought from Trichy’s Burma Bazaar way back in the 1980s to the Atari…
Back in March 2021, I wrote about an advertising trend that has a lead character meet his/her future self, in service of making a point about a specific product or service being sold. I had listed 5 ads that use the very…
Let me describe an ad film to you. A young girl. Her digital data is being auctioned. Her medical history, search data, location data, her contacts, everything is being auctioned. A group of buyers bids for the data excitedly even as the…