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Dense commentary on social media, PR, marketing, advertising and branding.

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social media engagement review 

Perk taking it a bit too lightly?

April 15, 2009 by Karthik S

Televisionpoint has this to say about the chocolate brand, Perk, going online – “On the website, the target audience can download music, videos and applications that interest them, and also create their own content” Now, go to Takeitlightly.com Can you see links…to add…

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opinion 

IBM missing the point in ‘beyond advertising’?

April 14, 2009 by Karthik S

Stumbled upon a new IBM research executive brief titled, ”Beyond advertising – Choosing a strategic path to the digital consumer’, which as IBM adds, is a follow-up to their 2007 document, more provocatively titled, ‘The end of advertising as we know it’!…

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opinion 

Typos are ok? Gasp!

April 14, 2009 by Karthik S

One of Jeremiah Owyang’s (@jowyang) tweets caught my attention today. He actually tweeted, “Wow, It’s so rare that I see a blog that captures my attention, read the rest of @penelopetrunk ‘s blog”. If that doesn’t pique anyone’s curiority, what else will? Penelope’s…

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opinion 

The 2.0 of Indian customer service

April 13, 2009 by Karthik S

Minor victories against Airtel and HDFC/ eBay aside….can I really call them victories, but? I spent almost a month merely explaining my problem to Airtel. With HDFC/ eBay (eBay mailed me that the money will be sent back to my account in…

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opinion 

Airtel resolves my problem!

April 9, 2009 by Karthik S

Sweet Jesus…at last! After 28 days of incessant phone calls and 4 blog posts – Airtel’s customer care goes completely berserk, Airtel Hell…the new Dell Hell, Free advice to Airtel and Day 26 – AirtHELL continues! Next on line – getting the…

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opinion 

Me Vs eBay Vs HDFC Bank!

April 8, 2009April 8, 2009 by Karthik S

What’s with me and anything online? I was looking for a Bluetooth headset since my Jabra BT 125’s ear loop broke and really liked Nokia BH-900. Found some good deals in eBay India, and went ahead with the purchase. Started paying through…

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opinion 

Day 26 – AirtHELL continues!

April 7, 2009April 7, 2009 by Karthik S

26 days have passed since I lodged my first complaint that I cannot call a  number – 0008004401625 – using my Airtel landline or mobile, while the number works on any other service provider’s network! On last count, quite a few people…

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