Dense commentary on social media, PR, marketing, advertising and branding.
After a lot of whining, here’s a social media engagement idea – from India – that made me go, ‘WOW!’. The initiative, by Penguin India, is simple. Send free books to people and let them review it. Things that Penguin India got…
Televisionpoint has this to say about the chocolate brand, Perk, going online – “On the website, the target audience can download music, videos and applications that interest them, and also create their own content” Now, go to Takeitlightly.com Can you see links…to add…
Stumbled upon a new IBM research executive brief titled, ”Beyond advertising – Choosing a strategic path to the digital consumer’, which as IBM adds, is a follow-up to their 2007 document, more provocatively titled, ‘The end of advertising as we know it’!…
One of Jeremiah Owyang’s (@jowyang) tweets caught my attention today. He actually tweeted, “Wow, It’s so rare that I see a blog that captures my attention, read the rest of @penelopetrunk ‘s blog”. If that doesn’t pique anyone’s curiority, what else will? Penelope’s…
Minor victories against Airtel and HDFC/ eBay aside….can I really call them victories, but? I spent almost a month merely explaining my problem to Airtel. With HDFC/ eBay (eBay mailed me that the money will be sent back to my account in…
Sweet Jesus…at last! After 28 days of incessant phone calls and 4 blog posts – Airtel’s customer care goes completely berserk, Airtel Hell…the new Dell Hell, Free advice to Airtel and Day 26 – AirtHELL continues! Next on line – getting the…
What’s with me and anything online? I was looking for a Bluetooth headset since my Jabra BT 125’s ear loop broke and really liked Nokia BH-900. Found some good deals in eBay India, and went ahead with the purchase. Started paying through…