Dense commentary on social media, PR, marketing, advertising and branding.
My earlier visit to Chikmagalur was more of a base for places around it – Belur, Halebid and Horanadu. So, itâ??s no wonder I didn’t have much of an impression about it. This time, however, the place of stay made all the…
Big Bazaar. Asin. Can these 2 come together? Can Asin be Big Bazaar’s brand ambassador? She’s pretty and successful. And if Big Bazaar, belonging to the future group, can afford her fee, why not? Errr…could we rewind a bit? And recall this…
WATBlog did a story on May 12 – on Jet Airways’ and Skoda’s responses to criticism online. Jet handled it slightly better, but Skoda’s was just horrendous jargon. Here’s another! Chinamayi Sripada is one of my favorite singers in recent times. She’s…
The new TV spot for Lifebuoy shows 2 buildings – Building A and Building B. The voiceover claims that ‘they’ made a small change in Building A. Result? Kids in Building A take go more regularly to school, play games better, enjoy…
The Hindu has an interview with the author of ‘The Rozabal Line’ today – Mumbai-based businessman and first time novelist, Ashwin Sanghi. What caught my attention was that he had submitted his to 100 odd publishers and it seems 99 rejected it….
The ‘Most Influential Blogs’ study by Text 100 (where I work – disclosure!) and Context Analytics (Text 100’s research subsidiary) is interesting in quite a few ways. No, the results seem obvious enough – the likes of Techcrunch, Engadget and VenturBeat top…
(This is what one may assume, is a shill. I strongly believe it is not and is relevant within the scope of this blog, barring the association with a PR agency, but with a larger objective and significance.) Are you a blogger?…