The lone ranger
In many of the client organizations where we pitch social media PR, I see an interesting trend. It is usually an employee – most of the times, a lone employee! – who spearheads any kind of social media outreach for the entire…
Private parts
Now that Google and Bing will start adding tweets and Facebook updates to search, I’m sure we’ll have more debates on privacy – particularly, ‘Facebook updates being in Google search’ part. Though it is restricted to only your friends/ network, it still…
Influenced enough to attempt explaining influence
I commented on Amber Naslund’s recent blog post titled, ‘Fleeting influence on the web‘, but I’m still not finished with this thought process; it deserves a blog post. One of the definitions with which Amber explains influence goes, ‘…encourage and compel others…
Selling social media engagement in India
While there’s a treasure trove of online content over how firms should be using social media, there’s considerably less information on the ‘selling’ part of it – by vendors/ agencies, that is. Am I an authority to talk about this? Of course…
Social media peanut butter
Do brands on social media need to answer every single query or comment? First, it is not humanly possible even for brands with an exclusive team that manages social media or has outsourced it. Second, it is utterly pointless to even try…
Social media engagement – the BPO parallel
I was discussing conventional PR with one of India’s leading BPOs when the conversation veered towards how they, as a BPO, started engaging with a global automobile major. It started as an outsourced HR function and grew so efficiently that this BPO…