Dense commentary on social media, PR, marketing, advertising and branding.
In many of the client organizations where we pitch social media PR, I see an interesting trend. It is usually an employee – most of the times, a lone employee! – who spearheads any kind of social media outreach for the entire…
Now that Google and Bing will start adding tweets and Facebook updates to search, I’m sure we’ll have more debates on privacy – particularly, ‘Facebook updates being in Google search’ part. Though it is restricted to only your friends/ network, it still…
First it was a ZDNET post on how people are using social media to whine about products and services. And now this piece on walletpop about how effective complaining on twitter is. Customers have long used an assortment of modes to sort…
I commented on Amber Naslund’s recent blog post titled, ‘Fleeting influence on the web‘, but I’m still not finished with this thought process; it deserves a blog post. One of the definitions with which Amber explains influence goes, ‘…encourage and compel others…
While there’s a treasure trove of online content over how firms should be using social media, there’s considerably less information on the ‘selling’ part of it – by vendors/ agencies, that is. Am I an authority to talk about this? Of course…
Do brands on social media need to answer every single query or comment? First, it is not humanly possible even for brands with an exclusive team that manages social media or has outsourced it. Second, it is utterly pointless to even try…
I was discussing conventional PR with one of India’s leading BPOs when the conversation veered towards how they, as a BPO, started engaging with a global automobile major. It started as an outsourced HR function and grew so efficiently that this BPO…