Dense commentary on social media, PR, marketing, advertising and branding.
The last time I wrote this was without the first 4 words in the title – that was in the beginning of October 2009. Four and a half months is hardly a period that can bring the ‘next stage’, but given that…
PR-Squared’s Todd Defren wrote recently, while referring to a post on clients seeking coverage in an agency pro’s blog, “As I write this, though, I find it interesting that the FORMAT/LENGTH of the write-up is where the line is getting drawn, i.e.,…
Where have you read that sentence? Remember? I recall seeing a phone number (toll free, mind you!) and an email ID on the back of a tea bag sachet on a Jet Airways flight. It asked people to call that number for…
While it has become quite fashionable to talk of The Times of India’s Medianet and Private Treaties when referring to paid-news in India, another large media group is largely undocumented or not documented enough in this context. It’s the Sun Group, down…
I’m usually a Google fanboy – I like…love most of what they’ve launched. I can’t even imagine any other mail besides Gmail. Google Wave was an exception. Despite some other fanboy raves, I found it pointless. Google Buzz is next on line –…
Twitterati at it again in India? How does one explain the wildly popular #ccdsucks brand-bashing all through Friday (February 5, 2010)? A tweet-up was planned at Cafe Coffee Day, Ispahani Center, Chennai. Even after ordering for about Rs. 1,000+, the manager at…
There are tons of Twitter usage guidelines out there. @surekhapillai’s post on tips for beginners is one of best written posts, by the way. But, here are some nuances, out of my personal experience, that seem to help in aiding better connections….