Dense commentary on social media, PR, marketing, advertising and branding.
I got affected by conjunctivitis, last Friday (Oct. 22nd). This is my first ever conjunctivitis attack and I have a sneaky feeling I’m being punished for this irreverent tweet, by the God of 3D, I see a L-O-T of ads for 3D…
How are films promoted? Top-of-mind tactics? Posters on wall. Interviews in the media with lead stars and crew. Special making-of-the-<film> in the TV, for high-profile films. Online banner ads. Merchandising toys/gifts. Tie-up with another brand for better reach through context. There may…
Despite all this evolution into social networking, twitter etc. one of the oft-used phrases to denote a ‘social media activity’, at the client side, is still, ‘blogger meet’! At the same time, there is enough chatter, debate and eventual annoyance on poor…
I’m sure you’ve seen the new Coca Cola TVC…the one featuring Warli art. This one… I couldn’t get the Tamil version of this TVC online, but there are two things that seem MASSIVELY discordant in the transliteration. 1. The original TVC has…
Regardless of the fact that I heard from someone that Mahindra Group actually did a press release for one of these 8 properties when it reached some magic number, I’m hugely impressed with the sheer numbers they have amassed. Mahindra Scorpio: 194,000+…
Seen the Mp3 experiment by Improv Everywhere? Here’s Mp3 experiment No. 7! Full marks for the way it has been conceptualized and executed – super impressed! And of course, the way it has been cataloged for promotion…like the video above! Or even…
Just 2 questions that literally popped out at me, while I was going through this morning’s newspaper (Times of India, page 2). First, see this advertisement/news for Lavasa (click on it for full version). See the footer notes in the bottom right….