Dense commentary on social media, PR, marketing, advertising and branding.
Just 2 questions that literally popped out at me, while I was going through this morning’s newspaper (Times of India, page 2). First, see this advertisement/news for Lavasa (click on it for full version). See the footer notes in the bottom right….
Amit Agarwal has an interesting update in his blog – Chrome gets thumbs-up from Indiaâ??s Biggest Star – and goes on to explain how Amitabh Bachchan not only posed a Chrome-related (well, browser-related) question, but also praised Chrome specifically when the participant…
First, there was this mail. Now, that DOES look shady. The email ID is ‘members@jobs2.info’ and I am not a member of whatever-it-is. The display name of that email ID is ‘New Bike’! Why would anyone want to click on that link?…
I have no legal knowledge to explore this topic, but let me offer a couple of points worth pondering. 1. A movie is vastly different from an advertisement A film is an obvious make-believe. People realize and understand that films are merely…
Despite the fact that DDB Opinionway’s survey covers just 1,642 Facebook ‘likers’, the results still throw up a lot of valid insights. Facebook and brands from DDB Here are the top 6 takeaways, in my perspective. 1. Top 3 sectors – causes…
I noticed this new TVC starring Sridevi, for Vanish fabric stain remover – it has a last shot with Sridevi seated in a largi’sh chair and uttering Mr. India’s iconic dialog by Amrish Puri – ‘Mogambo khush hua’. She may be referring…
As a voracious reader of OPEN magazine, I loved reading Avirook Sen’s long, multi-page piece on how he settled with his former employer, NewsX – that woe-ridden television news channel that now seems to be the most constructive of all, albeit with…