Dense commentary on social media, PR, marketing, advertising and branding.
Updates – in the end! Imagine this scenario. You need something quite desperately. You find a shop that sells that product/service and enter it. You pick what you wanted and go to the billing counter, only to be told that they are…
There are 3 meanings in the dictionary, for the word ‘curious’. 1. eager to learn or know; inquisitive. 2. prying; meddlesome. 3. arousing or exciting speculation, interest, or attention through being inexplicable or highly unusual; odd; strange It is the first one…
It was strange that I came across 3 relevant articles on a particular topic I had earmarked for today’s post. First, an AdAge piece titled, ‘When It Comes to Facebook, Relevance May Be Redefined‘. The relevant point for this post? There’s increasing…
Update (Nov. 29, 2010) 1. Good to see Jeff Jarvis echoing my thoughts. He says, in his blog, But I donâ??t think this was Googleâ??s failure (cue fan-boy accusations). The moral of the story should be that if you search Google for…
The Holmes Report wrote about the PR personalities/firms helping Lalit Modi tell his side of his story – do note I’m not referring to any personal opinion on whether he is right or wrong; that is completely beyond the scope of this…
(Update added below) So Modi has decided to go straight to this audiences! Saw his tweets? “There are so many allegations and now itâ??s time to talk.” (Link) “Iâ??ve finally given a filmed interview. Wait and watch.” (Link) “Watch my interview on…
You may have seen the latest update in ICICI Lombard’s ‘Click Clik’ campaign; I have. It started with just 2 kids in the billboard (and print ads). The kids, not in line for a driving license at least in the next 5+…