Dense commentary on social media, PR, marketing, advertising and branding.
Last month, I had written about Aricent attempting some social’ness in their recruitment advertising in Times of India’s Ascent. Yesterday, IBM went a step forward. The IBM Daksh recruitment ad yesterday had a separate segment for IBM Alumni, complete with a LinkedIn…
After that phenomenal online buzz, it was strange that no Indian company/brand even tried doing a local version of the Old Spice campaign. But now, you have Radio Mirchi trying it, not on YouTube (like Old Spice), but on Facebook. Merely answering…
Update – 23.12.2010: I had a l-o-n-g twiscussion with Krutika Ashar, who may or may not be connected with this campaign – she refused to answer that part till the end. But let that not stop me from sharing the discussion and…
There was a tweet that went viral sometime back. I don’t recall it verbatim, but it was something about organizations not answering a phone ringing…and how it is the same as not answering queries online, on social media. It may be oversimplification,…
Gaurav Mishra, who I had the dubious record of meeting for the first time at the Oberoi loo during the event, has already written a crisp post about 6 tweet-worthy tips from India Social Summit 2010. Read it here. And, I’m sure…
Where do we create online communities around interests, these days? Facebook? Orkut? Yahoo Groups? Tumblr? Facebook and Orkut are social networking sites – you create your profile and then go on to connect with others on similar interests. Ideally. Yahoo Groups is…
A new piece in Nieman Journalism Lab talks about influence and the networked nature of Twitter. It refers to a small experiment by the authors of the book ‘Connected: The Surprising Power of Our Social Networks & How They Shape Our Lives’…