Spam and the art of social media engagement
I recently accumulated a lot of flak for a post about a Kingfisher Airlines Twitter campaign which explicitly asked people to spam. Some of the spammers alleged that they weren’t spamming at all and some spammees took offense that I assumed they…
Top 10 posts on beastoftraal.com in 2010 – Bye 2010
I noticed that I have 182 posts in this blog in 2010. Here are the top 10 posts based on unique page views (courtesy, Google Analytics) How many have you read? 1. Blogging competition by U.S. Consulate, Chennai รข?? Sad day for…
Online buzz and its impact on a film’s box office performance
I had this nice little twat (that’s not a Twitter Spat – it is a Twitter Chat!) about outrage against bad films (subjective, I know), with Vijayeta (@sacredinsanity). In hindsight, I realize she was referring to outrage generally, while I was talking…
A browser-based, interactive anime film – groundbreaking!
‘Attraction’ is arguably the first browser-based interactive anime film. It has been created for the French ministry of health, INPES, by DDB Paris, to promote the dangers of smoking. It’s a 10 minute interactive film that is groundbreaking at many levels, the…
How would you do an elevator pitch about social media to a cynic?
I was in a mall, recently; shopping away to glory with family when I bumped into an old friend. He was with another friend and as is the norm, we were introduced. The other guy is a venture capitalist! We exchanged cards…
At what point does a tweet become a moral crusade?
Why am I asking? Because of this. Anand Mahindra tweeted this, first. Just passed through Delhi T3 for the 1st time.Can’t believe there was criticism of long walks to gates.Get some exercise&Get a life! Fair enough – his personal opinion. I love…