Dense commentary on social media, PR, marketing, advertising and branding.
Imagine! You are a movie director. You make a movie…and you think it is a brilliant film. You plan the release date 60 days from now and your movie is ready. What would you do to ensure that people know about the…
I just finished a fantastic session with a group of Edelman employees in Delhi and David Brain, Edelman’s new APAC CEO. Fantastic…because of the way it was structured and handled, operationally. Being the pioneers in all-things-digital (ahem…!), we did it digitally, online….
I was in a family gathering last week…the one where the extended family arrives, mostly from Chennai (Madras!) and we all indulge in small talk about happening eating joints in India; advertising, marketing and PR updates (considering most of the family is…
That is a conversation on twitter between a celebrity, Ranvir Shorey and another tweeter. Ranvir may be a celebrity or not depending on how many films of his you’ve seen and how much you like him. And I’m not here to pass…
I have been fiddling with Quora for just under a week, thanks to a generous invite by @manuscrypts. In the week since I joined, I have started seeing a sudden and dramatic increase in the number of people talking about Quora. Suddenly…
Why do you think blogs never took off in India in a big way? Why did it make it big in the US, even though its death bells are being rung now, quite prematurely? Is it because Indians don’t have opinions to…
As someone who has grown up in India, all through…I have rarely come across people who use that phrase. I have heard people saying ‘I think’ or ‘I feel’, instead. It was a US-returned former colleague who I noticed using ‘I believe’…