Dense commentary on social media, PR, marketing, advertising and branding.
I have been fiddling with Quora for just under a week, thanks to a generous invite by @manuscrypts. In the week since I joined, I have started seeing a sudden and dramatic increase in the number of people talking about Quora. Suddenly…
Why do you think blogs never took off in India in a big way? Why did it make it big in the US, even though its death bells are being rung now, quite prematurely? Is it because Indians don’t have opinions to…
As someone who has grown up in India, all through…I have rarely come across people who use that phrase. I have heard people saying ‘I think’ or ‘I feel’, instead. It was a US-returned former colleague who I noticed using ‘I believe’…
I recently accumulated a lot of flak for a post about a Kingfisher Airlines Twitter campaign which explicitly asked people to spam. Some of the spammers alleged that they weren’t spamming at all and some spammees took offense that I assumed they…
I noticed that I have 182 posts in this blog in 2010. Here are the top 10 posts based on unique page views (courtesy, Google Analytics) How many have you read? 1. Blogging competition by U.S. Consulate, Chennai รข?? Sad day for…
I had this nice little twat (that’s not a Twitter Spat – it is a Twitter Chat!) about outrage against bad films (subjective, I know), with Vijayeta (@sacredinsanity). In hindsight, I realize she was referring to outrage generally, while I was talking…
‘Attraction’ is arguably the first browser-based interactive anime film. It has been created for the French ministry of health, INPES, by DDB Paris, to promote the dangers of smoking. It’s a 10 minute interactive film that is groundbreaking at many levels, the…