Dense commentary on social media, PR, marketing, advertising and branding.
Ever read a Facebook status update (or a Tweet) that you did not agree with? Saw something online that made you mad? Found something offensive online? Bad language? Cuss words? Half-baked perspective? Ignorant rant? I suppose you get the drift, but the…
Last evening, I was trying to get my 7 year old son for his evening bath. Like most 7 year olds, his priorities were elsewhere – on his Nerf gun…on the paper planes he has made…basically on everything else besides a bawling…
One of the sentences that I always use in a social media pitch with a new/prospective client is, ‘Social media engagement is not rocket science’. And I go on to explain why so, and why they still need an agency if it…
I have written about online influence earlier. Today, I stumbled on a post by Shonali (On influence in public relations and social media) on this topic where she refers to 3 specific points, it’s not how many people or who you know…
What is the Ashok Lalla model, you ask? If you didn’t know, Ashok Lalla is the President – Digital, Euro RSCG. I have been following his tweets for quite some time and noticed that he started a new LinkedIn Group, back in…
Imagine! You are a movie director. You make a movie…and you think it is a brilliant film. You plan the release date 60 days from now and your movie is ready. What would you do to ensure that people know about the…
I just finished a fantastic session with a group of Edelman employees in Delhi and David Brain, Edelman’s new APAC CEO. Fantastic…because of the way it was structured and handled, operationally. Being the pioneers in all-things-digital (ahem…!), we did it digitally, online….