Dense commentary on social media, PR, marketing, advertising and branding.
I was in a family gathering last week…the one where the extended family arrives, mostly from Chennai (Madras!) and we all indulge in small talk about happening eating joints in India; advertising, marketing and PR updates (considering most of the family is…
That is a conversation on twitter between a celebrity, Ranvir Shorey and another tweeter. Ranvir may be a celebrity or not depending on how many films of his you’ve seen and how much you like him. And I’m not here to pass…
I have been fiddling with Quora for just under a week, thanks to a generous invite by @manuscrypts. In the week since I joined, I have started seeing a sudden and dramatic increase in the number of people talking about Quora. Suddenly…
Why do you think blogs never took off in India in a big way? Why did it make it big in the US, even though its death bells are being rung now, quite prematurely? Is it because Indians don’t have opinions to…
As someone who has grown up in India, all through…I have rarely come across people who use that phrase. I have heard people saying ‘I think’ or ‘I feel’, instead. It was a US-returned former colleague who I noticed using ‘I believe’…
I recently accumulated a lot of flak for a post about a Kingfisher Airlines Twitter campaign which explicitly asked people to spam. Some of the spammers alleged that they weren’t spamming at all and some spammees took offense that I assumed they…
I noticed that I have 182 posts in this blog in 2010. Here are the top 10 posts based on unique page views (courtesy, Google Analytics) How many have you read? 1. Blogging competition by U.S. Consulate, Chennai รข?? Sad day for…