Dense commentary on social media, PR, marketing, advertising and branding.
I had earlier written about ad-supported/ad-subsidized films in a theater. Reading all this hoopla about mobile number portability and the ensuing high-decibel promotion of each brand of service provider, I was wondering if the ad-supported model could bring in more transparency and…
That sentence had me reading and re-reading it in complete disbelief! First, some background. Ed Yong, (an award-winning British science writer. His work has appeared in New Scientist, the Times, WIRED, the Guardian, Nature, the Daily Telegraph, the Economist) also has a…
You like a brand…I mean, in real life. Then you search for them on Facebook and ‘like’ them there too. Normal occurrence, but is there any responsibility for you, beyond that, as a fan/follower? Two recent blog posts that I came across…
Groupon’s communication misstep (alleged…more about this later) continues to fascinate me. Here’s a darling start-up that media loves and if you go by their press page, media seems to be going completely ga-ga over them. And what do they do? They create…
This week’s Ascent (career…nay, jobs supplement of The Times of India) had a large’ish ad. by Capgemini India. The ad. is standard stuff – we grow, you grow, multicultural blah, broader exposure and more blah. As is the new trend (See previous…
This piece of news – from Bangalore Mirror – completely shook me up this morning. It is shocking at many levels. At a basic level, it is about an employee filing a police complaint against 4 of his bosses…not over a personal…
For the sake of gender-sensitivity, here’s the full title: What does the ‘gets’ in ‘He/she gets social media’ mean? I have often heard some people referring to some others as a person who ‘gets’ social media. Some have also told me that,…