Dense commentary on social media, PR, marketing, advertising and branding.
On any normal day, I’d not even dream of reading an interview with Katrina Kaif. That too, one that is placed as a paid spot in India Today, as part of a 2 page spread with large doses of advertising next to…
It’s not everyday that I’m impressed by something as insignificant as a soap box! But ITC’s Vivel really goes the extra mile for a measly soap cardboard carton! Vivel’s new Luxury Creme range (comes in 2 variants – Shea butter and Olive…
One of the words used very often to deride PR as a profession happens to be ‘spin’. Wikipedia (I know!) defines ‘spin’ as “a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in…
I believe all of us have a process for purchase considerationâ?¦across many products and services. In the corporate space, we have the procurement team that is intended to look at the best deal for the company. At a personal level, we make…
Update – March 29, 2012: It looks like Jet Airways hasn’t really done anything on this case. Observe the recent interaction between Jet and Vishal. Vishal: Jet flt from Ahm’bad to Bom. Plane smells like stale pigeon-poop and methi. Seat headrests not…
Like many others, I loved how Vaseline took advantage of an opportunity yesterday to put their brand in context to something that is (or was) recently topical. For a full story, here’s Anant Rangaswami’s well articulated observations in FirstPost. While the print…
Perhaps inspired by The Best Job in the World campaign, we now have ‘The Coolest Job‘ campaign. There’s a print ad. in Bangalore Times too. Going by the clues (limited!) in the text, I could find only 2 things worth using to…