Dense commentary on social media, PR, marketing, advertising and branding.
I’m sure you would have seen the now-famous FedEx Guy Throwing My Computer Monitor viral video by now. This. Have you seen FedEx’s response to the video? Here. The original video was out on the web on December 19th, while the response,…
This is an ‘audio success’ print advertisement by a Tamil film titled ‘Vettai’ (Hunt). This is a standard template for most Tamil films – releasing an ad. in the newspaper a day after the audio CD is launched and it usually says…
Pablo Villa’s post on noted film critic Roger Ebert’s journal seems straight from the heart.If you haven’t read that yet, here it is – Is that all you can do when somebody dies? Tweet? Considering a lot more people have carried similar…
This episode of Seinfeld (called The Pitch) was broadcast on September 16, 1992. Yes, as a Seinfeld fanatic, I sometimes remember such trivial details about my favorite episodes. I could find only the initial conversation between Jerry Seinfeld and George Costanza at…
Update: After posting this on Twitter, I have been asked a few things repeatedly. So, let me take the opportunity to share my thoughts on the most asked question – why this Kola…sorry, got carried away. The question was, why this cynicism?…
When Kolaveri went mega-viral, it was obvious that it would be followed by 2 or 3 more such ‘making-of’ videos shot in the studio with the hero and composer jamming ‘seemingly’ naturally. I was expecting it in Tamil, but it looks like…
Sometime back, venture capitalist Fred Wilson wrote a blog post (first this and then later, this one) on ‘The logged out user’. He goes on to explain the number of people who are logged out Twitter users and uses the famous ratio…