Dense commentary on social media, PR, marketing, advertising and branding.
I usually buy my annual supply of contact lens from the neighborhood optical store. Not just me, I do that for my wife too. We have been doing this for the past 10+ years. Last week, we noticed that our supplies are…
TOI used to have a Times View in news items for its opinions. Now, it’s in main story/headline. ‘Wily’ yesterday, ‘Brazen’, today. From having a newspaper’s opinions restricted to op-ed page, now it has reached headlines and body copy. Using a word…
Start by reading this blog post, on Convince and Convert – A social media customer service win by DeltaAssist. For the time-challenged, here’s the gist – lady has a problem with Delta, calls customer care, they put her on hold, during hold…
I’m very, very (and very) tired of this, ‘You made fun of Narendra Modi plans website? You must be Congress!’ and ‘Oh you berated Congress for the Aditi Restaurant fiasco? You must be BJP’. Life isn’t so binary. Computers are binary; humans…
Could you imagine the following situation? You run a city-based tabloid. You publish a fantastic human interest story and it goes ‘places’. If you only have a print edition (and no online edition), the best total audience for your story is your…
Update, July 15, 2013: Looks like I’m not the only one questioning Johnson & Johnson’s stand on license revocation as something that select media reported! Maharashtra FDA seems annoyed with the wording in the ad. too! Maharashtra show-cause notice to J&J India…
Recently, Medianama’s Nikhil Pahwa tweeted, some asshole from a startup called offering money to cover them. really pissed off. ? Nikhil Pahwa (@nixxin) June 24, 2013 I had something similar, but without the money part! I got the soundtrack of a new…