Dense commentary on social media, PR, marketing, advertising and branding.
Our air conditioner’s stabilizer conked off recently. When I got the local electrician to check why the a/c wasn’t working, he figured that it was the stabilizer and that we need to change it. I asked him if he could get a…
One year without full-time employment! Wow! The first year to not live based on the city’s rhythms of when one should wake up, drive to work, go to gym etc. I get to choose when I want to do them. The first…
Liam Wildish is my hero! Who Liam Wildish, you ask? Liam is a 21-year-old from Retford, Nottinghamshire. He runs a window cleaning business called . One way he promotes his services to win new business is to go around cleaning road/street signs…
That headline is an exaggeration/creative liberty… to make a point. Read on, for the point 🙂 Tata Sky’s official handle on Twitter makes for an interesting note. At the surface, the handle and its activities seem normal enough. Tons and tons of…
One persistent thread I refer to in my workshops on personal branding is the decline of appointment-based content consumption vs. on-demand content consumption (and how it affects content consumption in general and how we, as individuals, can take advantage of this evolution…
Karan Johar was in a mighty big soup recently when he ‘Liked’ a tweet that was abusive to Shah Rukh Khan and praising Kesari, co-produced by Karan’s production house. It went so viral within a few hours that the hashtag #ShameOnKaranJohar started…
I’m not a fan of advertising that demeans or puts down rivals of a brand. I had written about it in context when was at its lowest point, in a New York Times half-page ad no less. The main reason for my…