Dense commentary on social media, PR, marketing, advertising and branding.
When Pepsico Lay’s , to celebrate the efforts of farmers, factory workers, truck drivers, distributors, sales force, retailers, and delivery executive, it made sense. Their TVC, though, seemed more focused on showcasing the Lay’s brand (understandably) than all those people. Now, !…
In my communications-related career, I may have worked more on B2B brands than B2C. So anytime I see a B2B brand pitching higher and creatively, I get really excited! We pulled it off while at Ogilvy, for IBM, in a campaign called…
A summary of recent major change in behavior by large brands around the world: 1. 2. 3. 4. And the most recent and popular example – HUL changing the name of Fair & Lovely! There are brands like Patagonia and Ben &…
Employee activism has been on the rise in recent times. With large companies, when a small number of employees visibly (digitally) protest, it doesn’t amount too much beyond minor damage in PR creds. In many cases, the employee (or the core group…
My ex-colleague from Ogilvy posed an open question on Twitter recently, on personal branding: This is a very fair ask. Most people do connect ‘personal branding’ to self-aggrandizing, or talking about oneself. And that’s mainly because most personal branding proponents have merely…
I stumbled upon a sale-offer by Paperboat that seemed to be crafted really well. I’m not sure who took this photo, and from which store, but I came across this via a post on LinkedIn where I was tagged. My first reaction…
This is what a digital train-wreck looks like! On June 6th, the founder of CrossFit, an American fitness brand, responded to an affiliate owner’s email where she had written about how “CrossFit’s failure to take a stand in a time of moral…