Dense commentary on social media, PR, marketing, advertising and branding.
Back in 2017, Pepsi launched a new ad featuring Kendall Jenner. The ad had Jenner come out of a photoshoot to see a demonstration happening on the road, joining that crowd, pick up a chilled can of Pepsi from a well-stocked cooler,…
There is a lot of buzz around the bindi, or the lack of it, recently. Before I explain the current buzz, I should add that I have been conscripted into a ‘bindi-related’ misinformation campaign last year. Here is that issue: Do not…
How did we talk to brands before social media? We called them via telephones – this seems quaint now!We emailed them – this seems slow now!We chatted with them via online chat tools – I still do this, with Amazon. What happens…
Streaming service. Original programming. On-demand content. Which brand would you recall if you heard those phrases? Netflix? HBO Max? Amazon Prime Video? Disney+? How about Salesforce? Nah, I’m not joking. Salesforce announced a new streaming service on August 10, 2021, called Salesforce+!…
Usually, I totally trust articles written by Mark Ritson. I do. I trust Mark with my children. With my finances. With my dogs. With my car – my god, the car! With my affections. My confidences. My everything. But, Mark’s latest article…
Facebook’s intent to build an Instagram for kids, aimed at children between 10 and 12 (and Instagram is open to people starting age 13) has been in news since March 2021. It is in the eye of a storm more recently given…
A timeline, to begin with:August 20, 27 – Lux Cozi launches its new ad featuring Varun DhawanSeptember 6 – Amul Macho complaints to ASCI Lux Cozi plagiarized its 2007 (banned!) ad’s conceptSeptember 8 – Lux Cozi advertorial celebrating the success of the…