Dense commentary on social media, PR, marketing, advertising and branding.
When you think of a resume, what comes to your mind? Usually, it is a 2-page document in PDF or MS Word format. This has been the case for the longest time, and only in recent times has LinkedIn mildly substituted this…
When the most-awaited trailer for Spider-man: No Way Home dropped recently, while my son was the most excited, we were all keen to watch it because we’re fans of the Marvel content experience. And when we all want to see something together,…
A celebrity launching a new label is not news at all. So when I noticed a new label’s half-page advertisement in The Times of India yesterday featuring Ekta Kapoor, my only thought, at first, was that the ad had a very-Asian Paints…
In my corporate personal branding workshops, I actively encourage the participants to share their perspectives online without worrying about how others would react to them. This is, of course, after helping them define their own personal brand narrative and contours and sticking…
As the internet goes about transforming multiple industries, the last two decades have seen several legacies overturned. One such legacy is the hold that a few people had on content creation meant for widespread consumption. Prior to the internet, the written word,…
Back in May 2019, I had written about a surreptitious digital campaign against glass, called ‘Glass Hurts’. I just checked the Twitter handle of that campaign now – it looks like the campaign has been stopped since the last tweet is from…
Much like Danish Sait (I had written about his branded content earlier), I have been a big fan of the ‘content’ shared by Shraddha Jain aka Aiyo Shraddha as well. The similarities are uncanny – both are in Bengaluru, both have had…